Does Your Business Need a SEO Firm or a SEO Consultant?

Many businesses are asking this question because they want an SEO or online marketing solution, but they don’t know where to start. How much can a SEO consultant handle and when should you use a big company? As an SEO consultant (I know it may seem biased), some small businesses ask me this question so I would like to answer, “I can handle any campaign”. The truth is, as a consultant I act as a general contractor similar to a home construction contractor. I am hands-on and I handle all of the important tasks for my clients. I have partners that help me where and when I need it so I can scale up or down, depending on the projects demands and the number of tasks I have. I also have a home office that makes my overhead for my business very low. That savings is passed on to clients because the big SEO firms need to pay rent for their big, cozy offices, big salaries for their management, and that cost gets passed along to the client by higher fees for services. I operate efficiently with technology doing many of my business tasks while I focus on my clients and making them successful.

Big firms often times only have one SEO expert (some have none) and a pool of low paid SEO associates that have limited experience in online marketing and business in general. They often work off of templates and guidelines that the SEO company gives them. This business model for big firms is necessary, but it doesn’t allow for much customization, competitive strategy, and new, fresh ideas that may reap huge rewards. Am I saying that big SEO firms strategies don’t work? No, I am not saying that at all, I am saying that they aren’t as efficient both economically and operationally as an SEO expert working with his own team because you might be assigned to a team with an SEO expert and you may not. What if you get the team without one, which is very likely? You aren’t receiving any value by putting the stewardess in the cockpit to fly the plane instead of the pilot. Ever been a client of a big SEO firm and you called and asked a question about SEO and you talked to three different people with three different answers?

I believe that the SEO industry should be made up of consultant professionals heading their own teams, not big firms because the big firm structure doesn’t offer the client any value because online marketing is different than offline/traditional marketing. In a traditional marketing firm you can delegate tasks better because you have people that are better trained from college, etc. With SEO, there are very few college programs or any educational programs to groom future SEO experts, so many of the experts today have learned by being successful. To become successful you need experience and finding real SEO talent is a hard thing (as many companies know) since many of them leave big firms because they become over qualified for them, and they become SEO consultants and work for non-internet marketing companies. As internet marketing grows, there will gradually be more and more qualified SEO experts.

When you have an SEO expert not only as your contact person for your campaign, but also the one updating the code, creating the strategy, and educating you about SEO; you have the best value for your marketing dollar. When you have that first meeting with an freelance SEO consultant, you know that person will be completing your campaign tasks, not some other low-skilled worker down the line that you will never see or talk to. I think that gives clients piece of mind and a sense of the client being a part of the team.

Does Your Business Need SEO Specialists?

Whether you’ve got an online company or a brick-and-mortar store in the real world, it makes sound business sense to hire the services of SEO specialists. Many people think that SEO is something that only affects Internet businesses. The truth is that it affects all businesses, online and offline. The very scope of the Internet is immense, with small, local businesses having immediate access to international markets with a mere click of a mouse. This also means that the Internet can become your best friend in business or your worst enemy. If you’re not paying attention to SEO and your online presence, you could be losing out on valuable business and making yourself vulnerable to smear campaigns from unscrupulous competitors.

What Does SEO Mean for Your Business?

In order to understand the importance of hiring SEO specialists, we need to learn about the importance of SEO. SEO stands for search engine optimization. When people use the Internet, they usually use search engines. Sites that are ranked on the first page are generally the ones that people click on. If your site appears on the fourth or fifth page, chances are that people aren’t even going to see it. Unfortunately, this is how many good businesses end up getting buried online. If people can’t find you online, they can’t give you any business. This is precisely where search engine optimization comes in. SEO uses a range of different techniques to ensure that your site gets a higher ranking with the search engines.

So what does this actually mean in terms of your business? To understand this, let’s look at the simple example of distributing sales flyers. Let’s say that you distribute them to anyone and everyone you meet. You may end up giving away a lot of flyers, but that doesn’t mean you’re going to get a lot of customers. Now, let’s say that you distribute these same flyers to people that you know are interested in this specific sale. The chances of you attracting customers who are liable to make purchases are much higher. SEO specialists can help you attract this kind of targeted traffic. It can bring people to your site who are actually interested in your product and are not just liable to buy something; they will probably tell others as well.

Reputation Management

SEO specialists can also help you to manage your online business reputation. You may have a great reputation in the real world, but if someone is intentionally slandering your name online, those negative statements could wind up on the first pages when people use the search engines. When you hire SEO teams, you’re also hiring a security task force of sorts. Not only will they be able to monitor your reputation online, but they will be able to implement techniques and strategies to ensure that your online reputation helps your overall business image.

The bottom line is that, when it comes to doing better business, you simply can’t afford to ignore your online presence. Search engine optimization and online reputation management are important for all businesses, big or small, online or offline. Hiring SEO specialists will help you to target the right kinds of customers to your business. It will also give you more control over your online presence and reputation.

Qualities of a Good SEO Manager

In order to succeed in your SEO tasks or jobs, hiring a good SEO manager is a must. But finding one is not an easy task. An applicant who does exceptionally well in telephone interviews may fail in their face to face interview. Don’t be discouraged. This doesn’t mean you can’t learn and develop the required management skills because you can always do that if you’re willing to.

Here are some of the qualities that a good SEO manager must possess and eventually you can possess, so that in time you have the right to call yourself one of them.

With proven SEO BackgroundIt is important that a candidate achieved success in various SEO campaigns he did. Length of the experience in the field is not the most important but the campaigns the candidate participated in. The more campaigns – the better. And doing SEO for every single website is always challenging and different. The more campaigns the candidate did, the wider the experience.

Ability to manage teamsOne must be able to delegate tasks to the team members. When you’re surrounded with a group of talented people, you should know how to delegate the tasks to them, and most of the time this skill is not easily developed. A task list is your own powerful means to stay on top of all things, so when you delegate, remember to create a list of tasks for your team members.

Commercial SEO strategistA candidate must have an understanding of the commercial ecosystem that you live in because this will help you develop a long term SEO strategy. And a commercially aware SEO candidate must be able to show insights to the economics of a website’s revenue model.

An ability to spot strengths and weaknesses in people – You’re a good SEO manager if you’re able to recognize the strengths and weaknesses of your team members. It is your responsibility to bring the best out of your team members and you can achieve this by developing good relations with your team members.

Great Sales Person – An SEO manager has the ability to communicate and present well. One must be able to translate complex subjects into meaningful discussions with your team members. Your speaking, communication and presentation skills can be learned as well as improved if you keep on practicing it.

Continuously developing their own skillsEven if you are already an expert, you really need to regularly improve your own skills and knowledge in search engine optimization. A good SEO manager is always up-to-date with industry news. You must take time learning even if you think you already know more about your field.

Ability to spot talent during the recruitment processFinding and choosing a new applicant is a very tiring process. An SEO manager knows exactly what he’s looking for and it would be easy for him to know if an applicant possesses the qualities he is looking for.

If you think you have these qualities that make up a good SEO manager, you might as well look for people who need your services and apply for it. Good luck!

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